[PDF.83xo] Destination Marketing: An international perspective (Routledge Advances in Tourism)
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Destination Marketing: An international perspective (Routledge Advances in Tourism)
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[PDF.ce01] Destination Marketing: An international perspective (Routledge Advances in Tourism)
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| #3846161 in eBooks | 2015-10-23 | 2015-10-23 | File type: PDF||About the Author||Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. |Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as m...
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