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Customer Relationship Management: Modern Trends and Perspectives

S. Shanmugasundaram




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 | #3153084 in eBooks |  2010-01-30 |  2010-01-30 | File type: PDF

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Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the 'king', therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer.

This comprehensive and easy-to-read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer-ce...

You easily download any file type for your gadget.Customer Relationship Management: Modern Trends and Perspectives   |  S. Shanmugasundaram. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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