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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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 | #1110694 in eBooks |  2013-04-03 |  2013-04-03 | File type: PDF

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Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. Th...

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