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Customer Intelligence: From Data to Dialogue

Sean Kelly




[PDF.bn55] Customer Intelligence: From Data to Dialogue

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 | #2424022 in eBooks |  2006-01-09 |  2006-01-11 | File type: PDF

|| |"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006) |"...this book is indispensable" (The Marketer, April 2006) |"it should sti

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently...

You easily download any file type for your gadget.Customer Intelligence: From Data to Dialogue   |  Sean Kelly. I was recommended this book by a dear friend of mine.

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