| #4529362 in eBooks | 2002-07-03 | 2002-07-03 | File type: PDF|||"I have long maintained that in a global market liberalized by free trade policies and advanced communications technology, there remains just one powerful regulatory force-the customer. In this book, Jeffrey Peel has taken a close look at customer relationship
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning...
You can specify the type of files you want, for your gadget.CRM: Redefining Customer Relationship Management (Enterprise Computing) | Jeffrey Peel. A good, fresh read, highly recommended.
