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Converge: Transforming Business at the Intersection of Marketing and Technology

Bob W. Lord, Ray Velez




[PDF.bf43] Converge: Transforming Business at the Intersection of Marketing and Technology

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 | #688237 in eBooks |  2013-04-11 |  2013-04-11 | File type: PDF

||2 of 2 people found the following review helpful.| Marketing technology now wags the dog|By Michael Sagalyn|In recent years, marketing technology budgets have exploded. Converge frames this emerging trend in a fresh way, and so delivers insights that you can apply at the office tomorrow. Authors Lord and Velez of the digital agency Razorfish introduce the new triple helix of marketing science--a structure whose intertwined stra| |Stands out from other marketing books by offering valuable insights into the vast changes that are upending a broad range of industries provide[s] a fresh lens for evaluating an industry in rapid transformation. (Financial Times, May 2013)|
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