[PDF.96de] Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
From Psychology Press
[PDF.bg37] Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
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| #4253340 in eBooks | 2004-05-20 | 2004-05-20 | File type: PDF||||The book, with an excellent set of contributors, should appeal to a relatively broad audience in marketing, communications, sociology, anthropology, and psychology. Otnes and Lowrey discuss the important role of ritual in the lives of consumers and the var
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance ou...
You can specify the type of files you want, for your gadget.Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) | From Psychology Press. A good, fresh read, highly recommended.
