[PDF.46va] Contemplating Corporate Marketing, Identity and Communication

Contemplating Corporate Marketing, Identity and Communication

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 |  2013-12-16 |  2013-12-16 | File type: PDF

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||About the Author||Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications an

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers ...

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