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CONSUMER BEHAVIOR IN INDIAN CONT.
P C JAIN
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| #2369440 in eBooks | 2014-05-01 | File type: PDF|
Scope And Application | Consumer Needs And Motivation | Consumer As A Perceiver And Learner| Influence Of Personality And Attitudes On Buying Behaviour | Consumer Psychographics | Influence Of Group Dynamics And Consumer Reference Groups| Influence Of Social And Economic Classes | Influence Of Family In Decision Making | Diffusion Of Innovations| Cultural Aspects Of Indian Consumer Markets| Organisational Buying Behaviour | Role Of Consumer Behaviour In Advertisement | C...
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