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Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive Intelligence

Joel Le Bon




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 | #2425463 in eBooks |  2013-11-14 |  2013-11-14 | File type: PDF

||About the Author|Marketing Professor and Director of Executive Education for the Sales Excellence Institute, University of Houston C.T. Bauer College of Business

Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book...

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