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Cities for Sale: Municipalities as Public Relations and Marketing Firms

Staci M. Zavattaro




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 | #2372542 in eBooks |  2013-04-29 |  2013-04-29 | File type: PDF

||0 of 0 people found the following review helpful.| Two Stars|By Designmann|A dissertation theory pushed beyond logical boundaries.| |This book is worthy of attention by students of public administration and the media. CHOICE"

"This book is worthy of attention by students of public administration and the media." -- CHOICE|About the Author

Examines how US cities have adopted the tactics of public relations and marketing firms to “brand” themselves.

Today’s cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promoti...

You easily download any file type for your device.Cities for Sale: Municipalities as Public Relations and Marketing Firms   |  Staci M. Zavattaro. I really enjoyed this book and have already told so many people about it!

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