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CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand

Simon Hammond




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 | #3200674 in eBooks |  2012-01-25 |  2012-01-25 | File type: PDF

||From the Back Cover|How, given the chance, would YOU market planet EARTH as the ultimate tourist destination? |Fysh Reynolds, 24-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday

How, given the chance, would you market planet Earth as the ultimate tourist destination?

Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power.

When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be l...

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