This eBook is the embodiment of a conviction that:
•Ethical marketing is good for business;
•Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and
•By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.
Candy-coated Marketi...
You can specify the type of files you want, for your device.Candy-coated Marketing | Sheena Horgan. Just read it with an open mind because none of us really know.
