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Building Brand Value the Playboy Way
S. Gunelius
[PDF.lj85] Building Brand Value the Playboy Way
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| 2016-02-17 | 2016-02-17 | File type: PDF||About the Author|
SUSAN GUNELIUS is President & CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some o
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
You can specify the type of files you want, for your gadget.Building Brand Value the Playboy Way | S. Gunelius.Not only was the story interesting, engaging and relatable, it also teaches lessons.
