[PDF.83ps] America's Romance with the English Garden
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America's Romance with the English Garden
Thomas J. Mickey
[PDF.hb67] America's Romance with the English Garden
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| #2287226 in eBooks | 2013-04-17 | 2013-04-17 | File type: PDF||1 of 1 people found the following review helpful.| Mickey's work traces interesting aspects of horticulture in America.|By Flournoy S. Rogers|This work was a very interesting exploration for me of the development of the gardening catalogue industry from its earliest days well into the twentieth century. The success of this industry inspired imitation by the likes of Sears & Roebuck, Montgomery Ward, L.L.Bean, the Nieman Marcus||
“Mickey has thoughtfully woven together an American landscape design history with a critical examination of how commercial interests and mass media shape our preferences, even in our humble backyards.”| —Publishers Weekly
The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, exotic plants, and the latest garden accessories—in other words, the quint...
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