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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Shalini Shankar




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 | #1953992 in eBooks |  2015-03-30 |  2015-03-30 | File type: PDF

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"Shalini Shankar gives us a vivid, sharply observed dispatch from the place where multicultural marketing meets the pieties of a putatively postracial America. To her enormous credit—and our great illumination—she effaces neither the open-ende

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market b...

You easily download any file type for your device.Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers   |  Shalini Shankar.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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