[PDF.68et] Advertising and the World Wide Web (Advertising and Consumer Psychology)
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Advertising and the World Wide Web (Advertising and Consumer Psychology)
From Psychology Press
[PDF.en63] Advertising and the World Wide Web (Advertising and Consumer Psychology)
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| #3320152 in eBooks | 1999-04-01 | 1999-04-01 | File type: PDF||||...both theoretical issues and practical applications of the Web as an advertising medium are addressed in this volume....this volume would be an excellent text to use for upper-level or graduate classes that address Internet issues. Advertising and the
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Ne...
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