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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics)

Marco Santello




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 |  2016-08-05 |  2016-08-05 | File type: PDF

|| ||"In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of th

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.


This book:



  • Showcases the most recent advancements in linguistic research as applied to the study of advertising and multili...

    You can specify the type of files you want, for your gadget.Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics)   |  Marco Santello. A good, fresh read, highly recommended.

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